04 April, 2011

Where my passion for PR began

Hey everyone,

So I decided that I need to explain a little bit more about myself. That's the whole point right of my blog right? To tell you about today and what I did, my thoughts, my dreams and everything in between.

Let's start at the beginning. When I was turned 18 I was accepted into a Bachelor of  Education (Secondary Teaching) degree at the University of Newcastle. Low and behold I soon discovered high school was not the environment from me and so I deferred after my first year and decided to figure out my next steps.

This led me to working at Shoal Bay Resort and Spa for the summer. What an amazing time I had there, working part-time, shopping, the beach and great work friends I made. One of these amazing people I met was Liz who at the time was completing a Cert IV in Business Marketing via OTEN. Sounded fab, so I looked into it further and discovered there was a Diploma of Business Marketing course coming up at Newcastle TAFE.

The Promenade Restaurant staff on New Years Eve, 2009

Liz and I ring in the new year together

One of the many great days at Shoal Bay

So...I plucked up the courage and applied. I got in and I completed my Diploma. During this time, I had a substitute teacher who taught Cert IV Public Relations. This sounded similar to Marketing and even more challenging and fab - so I searched for Diploma courses in it. This led me to Hunter St TAFE, where I then completed a Diploma of Communication and Media (Public Relations).

What drew me to this course was the work placement I had to complete (through the grapevine I had heard that industry experience is a must-have!!) and the Diploma would enable myself to gain credit towards a degree - should I choose to return to Uni. So I had multiple options and opportunities.

I was given a huge foot-in-the-door/big break into the PR industry when I enquired into an internship with Fashion and Beauty PR company Sweaty Betty. Sarah B - former SB publicist wrote to me and gave me the chance to complete my work placement with them. When my 40 hours was completed, I was asked to come back and I stayed on for another five months - travelling to Sydney one day a week. Amy - SB Publicist was my rock during my time at SB, welcoming me with open arms and showing me the ropes.

During my time I was in awe of Director and Owner Roxy Jacenko. She is an amazing woman, with experience and knowledge about PR that I could only dream of having one day.

Roxy and I on my last day as an Intern

One of Sydney Designer's Rachel Gilbert's fabulous lines 

I got to work along side publicists Sara and Maz as well as Graphic Designer Ika.


From product calls to merchandising to press releases to admin duties - it was also fast-paced, fun and eye-opening.

SB helped me decide that fashion/beauty/lifestyle PR wass definitely the industry I want to be in when I graduate from Uni at the end of this year (yes I am Bachelor of Comms (PR) student).

That's Chapter One of my journey - stay tuned for part two!!!

For a look at my blog entry documenting my time at SBHQ, click here or type in: http://www.sweatybettypr.com/blog/?m=200911&paged=3